If you want your marketing to work, quit talking about yourself. Clients don't care how long you've been in business, what kind of technology you use, or how big your product is. They care about themselves. Not in a selfish sort of way, either.
Clients want to know what you can do for them. How is your service or product going to make their lives better, easier, or happier.
If your marketing centers around your company, you have problems. You're probably not reaching your clients effectively.
Re-frame your marketing: make sure it appeals to your clients' sense of self interest. Make sure it answers their question: "What's in this for me?" If it does that, it will work.
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