When bad copywriting happens to good companies.

You don't always notice good writing. In fact, if you've written something well, you shouldn't really notice the words. 

Here's the thing: if you write something and it's awful, everyone notices. Take note: even copy perfectionists like me get it wrong sometimes, so it's always good to have someone look over your work and save yourself the embarrassment! 

Just for fun, I've here's some examples of bad copywriting. I hope they remind you to take a second look at your marketing pieces.

1. Target: "Black Kid's Computer Desk." Here's an example of bad adjective placement, lol. 

2. USPS: convenient, really?

3. Jewelry store. Let's keep it simple: don't make promises in your marketing copy that you can't keep.

Cheers to editing and proof-reading!